Literary Fig

A social media account on TikTok and Instagram that shares content about books and reading. 

Inspired by Sylvia Plath’s fig tree analogy, the name and logo reflects the many lives one could live. Literary Fig explores those lives through the books they post.

instagram: @literaryfig

The deliverables included a custom logotype, illustrative icon, and color development inspired by the organic forms and symbolism of the fig tree.