MAX MARA

  The aim of this project was to conduct research, which included an audit-related research, planning, and the implementation of the 360 marketing strategy for the brand’s launch in the Middle East in 2022.

This project was assigned to a team of four members. We started with the executive summary before moving to the history of the brand, its background, goals, and objectives for the initiative as well as their position within the Middle Eastern market. We then delved into the SWOT analysis and built the ideal customer profile for the brand. 

As a team, we came up with three different initiatives as part of the marketing strategy, which were:

1.Advertising the project on social media platforms. 

2Inspiring the youth to explore the new collection.

3.Planning a main pop-up event to get further recognition.

Details are provided in the portfolio.