RA'AD

Ra'ad is an Emirati-based electric car manufacturing brand with a goal to make the streets of the UAE eco-friendly. The brand has two car models to showcase to the public, which are: Model MD and Model HF. 

This project was assigned to a team of three members. We started with detailed research about how our main competitors are within the region, highlighting the points of parity and main differences. 

The deliverables includes a  brand management report that focuses on the idea and development, market research, brand management, and brand essence.