what lies ahead

sustainable service design 

sustainable service design 

What Lies Ahead is a pitch for a design innovation university project. It is a restaurant with a full automation system installed creating a full gastronomic experience at the Museum of the Future. 

The design of the layout and robot would be based around robots completely taking over the management and marketing, it would be focused on the restaurant performance to the upper management team. 

The selected SDG would be 9.1 and 9.4 which is primarily focused on industry, innovation, and infrastructure. 

Details are provided in the portfolio.

service design

 Arab Design Organization is an online platform that ensure that the designers in the MENA region are supported and exposed to various opportunities as well have proper guidance. The objectives of the organization is to expose the designers to opportunities, create a community, establish a platform with exclusive offers to the members and support their everyday work. In times of creating a new networking strategy, ADO will be aimed to be one of the reliable organizations to connect all types of designers in the MENA region. 

This project was a deliverable in service design course. Design thinking tools and research was conducted throughout the development of the solution. The playbook consists of the process of developing the idea and the research stages, personas, social media mockups, future journey maps, business model canvas, service blue print, value proposition map, pilot porgram, and double diamond thinking tool, and references. 

Details are provided in the portfolio.

design thinking

 Atolye on wheels is an AI-driven mobile design studio, offering a solution to empower youth by catalysing growth opportunities through learning communities. It aims to provide an adaptable, tech-driven environment for collaboration, cultural exchange, and personal growth. The service's vision is to enable individuals to learn, grow, and collaborate within an innovative mobile learning community. A moving working design studio that operates by using Artificial intelligence interface.

This project was a deliverable to tackle a problem faced by our client, Atolye, a strategic design and innovation consultancy. Design thinking tools and research was conducted throughout the development of the solution. The playbook consists of the process of Problem framing, analysis phase, rapid ideation, prototype, and solution. It includes the market research, desk research, trend analysis, key findings, testing, wire frames, service blue print, and personas

Details are provided in the portfolio.

luxury brand research

 A research based project focused on the Effect of Collaborations on Luxury Brand Perceptions and mentored by Givenchy. It examines the impact of collaborations on consumer attitudes towards luxury brands. The study explores how collaborations influence brand perception, consumer attitudes, and purchase intentions. It analyzes the types of collaborations and identifies success factors for each collaboration type.

The deliverables included an intense consumer market and attitude research, the use of design thinking tools, and applying marketing strategies for the fashion industry.  

marketing campaign

  The aim of this project was to conduct research, which included an audit-related research, planning, and the implementation of the 360 marketing strategy for the brand’s launch in the Middle East in 2022.

This project was assigned to a team of four members. We started with the executive summary before moving to the history of the brand, its background, goals, and objectives for the initiative as well as their position within the Middle Eastern market. We then delved into the SWOT analysis and built the ideal customer profile for the brand. 

As a team, we came up with three different initiatives as part of the marketing strategy, which were:

1.Advertising the project on social media platforms. 

2Inspiring the youth to explore the new collection.

3.Planning a main pop-up event to get further recognition.

Details are provided in the portfolio.

Design Research

 The idea of the various researches was to provide a critical analysis about the different design precedents from a regional context and elaborate more on interior design aspects. 

Details are provided in the portfolio.

Luxury Brand Analysis & the use of Brand Prism

 Research paper-based project on a luxury brand to evaluate the extent of the anti-laws that are followed by Van Cleef & Arpels, and to provide recommendations to the marketing team on how to strengthen the brand.

This project was assigned to a team of three members. The team and I curated brand prism posters and further information about the brand from our primary source. This was done for Van Cleef and Arpels, as well as Graff, and Harry Winston.

The deliverables included brand prisms, and detailed luxury brand analysis. Details are provided in the portfolio.

A design audit brief about the mandarin oriental hotel in Dubai. 

We conducted the research in a group of 3 and explored the different levels of an organization within a hotel, and the role of design management within the hotel. Moreover, we examine the brand, design, and customer perception review and lastly, recommended few improvements and opportunities to grow the brand. 

The deliverables includes a report that focused on an examination of organizational levels, the role of design management, a review of brand perception, and recommendations for brand growth.

brand management

Ra'ad is an Emirati-based electric car manufacturing brand with a goal to make the streets of the UAE eco-friendly. The brand has two car models to showcase to the public, which are: Model MD and Model HF. 

This project was assigned to a team of three members. We started with detailed research about how our main competitors are within the region, highlighting the points of parity and main differences. 

The deliverables includes a  brand management report that focuses on the idea and development, market research, brand management, and brand essence.