Shaping Perceptions and Consumer Attitudes

 A research based project focused on the Effect of Collaborations on Luxury Brand Perceptions and mentored by Givenchy. It examines the impact of collaborations on consumer attitudes towards luxury brands. The study explores how collaborations influence brand perception, consumer attitudes, and purchase intentions. It analyzes the types of collaborations and identifies success factors for each collaboration type.

The deliverables included an intense consumer market and attitude research, the use of design thinking tools, and applying marketing strategies for the fashion industry.