VANCLEEF AND ARPELS

 Research paper-based project on a luxury brand to evaluate the extent of the anti-laws that are followed by Van Cleef & Arpels, and to provide recommendations to the marketing team on how to strengthen the brand.

This project was assigned to a team of three members. The team and I curated brand prism posters and further information about the brand from our primary source. This was done for Van Cleef and Arpels, as well as Graff, and Harry Winston.

The deliverables included brand prisms, and detailed luxury brand analysis. Details are provided in the portfolio.