Strategic Design Practice
This section introduces a selection of projects that blend strategic design thinking with research-based methods and visual communication. These works explore how design can inform brand storytelling, enhance user experience, and present information in ways that are both impactful and purposeful.
These projects incorporate design thinking & research
and marketing strategy which involves editorial design.
Research & Design Thinking
Research & Design Thinking
Research & Design Thinking
University-based projects that apply user experience design, strategic thinking, and research-driven methods. These works focus on understanding user needs, testing ideas, and creating thoughtful solutions.
Each project highlights how design thinking and in-depth research can shape more engaging, effective, and user-centered experiences across various touchpoints.
EDITORIAL DESIGN
Research & Design Thinking
Research & Design Thinking
layout-focused projects including media kits, company profiles, and editorial design. Emphasis is placed on visual storytelling, typographic structure, and content hierarchy.
Each project demonstrates how design can organize complex information into clear, engaging formats that align with brand identity and communicate effectively.
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